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The war for your console dollar just became interesting.
According to sales and market research company the NPD Group, the Xbox One has beaten Sony’s Playstation 4 in sales numbers for the first time since December 2013. Mike Nichols, the corporate Vice President of Xbox Marketing, announced today that not only did November set a sales record for the Microsoft console, but that the console was the best-selling console in the United States and the United Kingdom as well.
Xbox One has been on the losing end of the Eighth Generation of Video Game Consoles, frequently outshone by the more popular Playstation 4, stemming from poor responses to Microsoft’s E3 showing earlier in 2013. These booming sales owe a lot to aggressive marketing on the part of Microsoft, including major price cuts by retailers, spurred by lower costs and rebates straight from the company itself.
No word yet on official numbers of consoles sold, nor how much the ownership gap has closed, but it is likely to be an impressive number if these announcements are any indication.
Did you pick up an Xbox One this Holiday Season? Or do you fall within Sony’s camp? Let us know in the Comments below!